Insatiably curious content creator.

Hi, I'm a journalist, editor, and storyteller with tons of experience in working with brand marketers and media cos. Expertise in healthcare, auto, travel, retail/ecomm, finsev and CPG content.

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Tobi Elkin's stories for
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eMarketer

At Adobe, the 'App Is the Ad' - eMarketer

I interviewed Adobe CMO and SVP Ann Lewnes about Adobe's take on mobile. She says the "app is the ad".

CMO.com

Effective CMO Leaders Embrace The Fact They Can't Do It All

CMOs are more data-driven than ever but what about the elegant "art" of marketing? How can CMOs balance the need for both the art and science and retain talent that can help them with both sides of the equation? I wanted to know and consulted some of the best minds in the business.

1432206892289 article
CMO.com

Quick Chat: Samantha Skey, CRO/CMO, SheKnowsMedia

Samantha Skey of SheKnowsMedia is one of the most dynamic women in media today and holds the rare distinction of a hybrid role as CMO/CRO. She's bold, brave, and not afraid of change. An innovator to the core, she and the co-founders of SheKnowsMedia are making a huge difference in women and girls' lives.

CMO.com

Marketers Must Get To Know Digital Natives

Digital Natives were born with a mobile phone in one hand, a bottle or breast in the other. Gen Z or Y requires more attention from marketers, according to experts and it is already having profound implications for marketers. Let's focus on this generation!

CMO.com

The CMO Interview: Raja Rajamannar, CMO, MasterCard

My interview with the global CMO of MasterCard Raja Rajamannar for CMO.com.

CMO.com

The CMO.com Interview: Rose Hamilton, CMO, Pet360

The CMO.com Interview: Rose Hamilton, CMO, Pet360

Mike wolpert head shot 12.14a 910x675 article
tobielkin.com

Social Jumpstart (@SocialJumpstart) | Twitter

Social Jumpstart (@SocialJumpstart) | Twitter

Lodown 073014 patricia field article
The Lo-Down

Grit and Glamour: Designer Patricia Field's Lower East Side | The Lo ...

Grit and Glamour: Designer Patricia Field's Lower E...

Narratively

The 300 Flavors in Jon Snyder's Mind | Narratively | Human stories ...

The 300 Flavors in Jon Snyder's Mind | Narratively ...

Ivan orkinii article
The Lo-Down

Ivan Ramen Opens May 9 on Clinton Street | The Lo-Down : News ...

Apr 28, 2014 ... Now, he's come full circle. Ivan Orkin's new ramen restaurant features a detailed mosaic. Photo by Tobi Elkin. “I would come down here as a kid ......

Tetzloff weslang half 8 article
The Lo-Down

Gallery Goer: What to See This Week | The Lo-Down : News from the ...

May 30, 2012 ... TLD contributor Tobi Elkin is a writer, editor and interviewer and former resident of the Lower East Side who delights in the neighborhood's ......

Dino article
The Lo-Down

Dino Eli, Owner-Curator, Provocateur, Settles In | The Lo-Down ...

Nov 29, 2011 ... Tobi Elkin: You've got two spaces on Orchard Street. Tell me about why you chose Orchard. and why do you have two galleries? Dino Eli: ......

Rebeca lepkoff at her apartment article
The Lo-Down

Lower East Side Photographer Rebecca Lepkoff Dies at 98 | The Lo ...

Aug 20, 2014 ... Rebecca Lepkoff in her New York City apartment, 2011. Photo by Tobi Elkin. Rebecca Lepkoff, the legendary Lower East Side photographer, ......

Tld online and print article
The Lo-Down

About Us | The Lo-Down : News from the Lower East Side

Tobi Elkin is a writer, editor and interviewer who lives on the Lower East Side and is a regular reader of The Lo-Down. Her diverse interests include arts and ......

6220382116 ba00fbc757 z article
The Lo-Down

Rebecca Lepkoff Brings Historical Photos “Home” to the Seward ...

Oct 16, 2013 ... Rebecca Lepkoff at her apartment. Photo by Tobi Elkin. Lepkoff, who now resides in Washington Heights, engaged her audience with stories of ......